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The electronic payment industry classifies a merchant account as "Mail Order/Telephone" or "MOTO" when at least 30% of credit card sales are manually entered into the point-of-sale terminal. This is not the most cost-effective merchant account but it does provide merchants the convenience of accepting credit cards over the phone. Our ISOs and Agents may choose a two-tier, three-tier, or Interchange pass-through rate structure from our matrix table that can better price their merchants for key-entered transactions. The ISOs and Agents may determine an appropriate rate structure for the specific merchant based on various risk factors.
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MOTO Merchant
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- Short and simple order entry
- Convenience of accepting payments by phone
- Face-to-Face transactions not required
- Proof of payment before services/goods delivered
- Shorter account receivables
- Choice of credit card processing software or terminal
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- Flexible rate pricing structure
- Higher profit margin
- Automated security flags
- Real-time risk management tools
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| Businesses doing at least 30% keyed-enter transactions are considered "MOTO" merchant accounts |
- Informecial Products/Services
- Florist Shops
- Home-Based Businesses
- Direct Mail Businesses
- Telemarketing Sales
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